Instore Promotions


More than 400 do-it-yourself stores are provided with an extensive package of POS material twice a year.


Supplying well over 400 DIY centres twice a year with a broad package of POS material (including coupon booklets, posters in A4 format, and cards).

In practice

A large number of DIY centres need to be visited over the course of a few days as part of a cash-back promotion that runs during a certain period.

The challenge here is getting the POS material into the store in good time, in accordance with the duration of the campaign.

All Fields merchandisers provide the project managers with the necessary visual material and this is logged in the online reporting system on the same day, which enables GROHE’s employees to follow the progress of this installation in real time.