FROM START-UP TO SCALE-UP AND BEYOND

Founded in 2013 by Olivier Coeman and Giovanni Van Bael, What started in a small container has grown into a leading full-service field marketing company with offices and warehouses in Rumst (Belgium) and Leeuwarden (Netherlands) accounting for more than 5,000 square meters of operational space. Our practical approach and technical expertise are the basis of our success, which today allows us to realize a wide range of projects for various sectors throughout Europe.

In 2023, we expanded our operations further into the Netherlands by acquiring Shop Support and Groen Field Marketing, two leading companies in the field marketing sector, led by Auke Groen and Marieke Veenstra. These companies have since been integrated under the name All Fields Netherlands. Together with All Fields Belgium, we form a powerful network offering an optimal geographical spread throughout the Benelux.

All Fields offers a comprehensive range of services for retailers and suppliers Whether it is a retail outlet or a complex technical installation at the customer’s home, we ensure a seamless execution and customer-oriented approach. We also have extensive warehousing and logistics facilities that allow us to provide efficient supply chain solutions to our customers throughout the Benelux. Thanks to our strategic location and logistics expertise, we are the partner who strives for operational excellence.

All Fields has only been able to grow into the company it is today thanks to our employees who form the backbone of the company. You’ll often see these familiar faces around the company. Why not say hello to them?