{"id":3755,"date":"2022-05-11T14:25:30","date_gmt":"2022-05-11T12:25:30","guid":{"rendered":"http:\/\/allfieldsbe.webhosting.be\/benchmark-des-salons-du-bricolage-en-europe\/"},"modified":"2022-05-12T08:48:37","modified_gmt":"2022-05-12T06:48:37","slug":"benchmark-des-salons-du-bricolage-en-europe","status":"publish","type":"post","link":"https:\/\/allfields.be\/fr\/benchmark-des-salons-du-bricolage-en-europe\/","title":{"rendered":"Benchmark des salons du bricolage en Europe"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”0″ right_padding_desktop=”40″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
D\u00e9couvrez, au travers de cet article captivant, la valeur intrins\u00e8que des salons du bricolage.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

4 le\u00e7ons du hardware show de Dublin<\/span><\/strong><\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n
A l’instar de nombreux salons et organisations dans le monde, le Hardware Show de Dublin a \u00e9t\u00e9 report\u00e9 \u00e0 plusieurs reprises. Un avantage : les organisateurs ont profit\u00e9 de ce report pour peaufiner le concept global du salon professionnel et l’adapter davantage aux attentes post-pand\u00e9mie. Avec succ\u00e8s, car la dynamique du salon a confirm\u00e9 ce que tout le monde pensait d\u00e9j\u00e0: l’attrait pour le contact humain et physique entre acheteurs et vendeurs est incommensurable.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

Solutions et exp\u00e9rience d’achat<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Les deux jours du Hardware Show Home – Garden – Build – DIY se sont d\u00e9roul\u00e9s les 24 et 25 avril au Citywest Convention Centre, un emplacement id\u00e9al au sud-ouest de la capitale, Dublin. Sur une surface de plus de 5000 m\u00b2, plus de 150 stands ont \u00e9t\u00e9 install\u00e9s selon le concept bien pens\u00e9 de l’exp\u00e9rience de la marque. Un concept qui a vu le jour \u00e0 Courtrai il y a vingt ans et qui est d\u00e9sormais appliqu\u00e9 dans toute l’Europe : il s’agit de pr\u00e9senter l’histoire au visiteur du salon dans une perspective large de retail marketing qui met l’accent sur les solutions et offre une exp\u00e9rience de magasin.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

Pas d’exposants, mais des membres et des partenaires<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Le salon a affich\u00e9 complet, gr\u00e2ce notamment aux liens \u00e9troits entre la Hardware Association Ireland (HAI) et l’organisation du salon, et avec la caract\u00e9ristique suppl\u00e9mentaire que pratiquement tous les exposants sont \u00e9galement membres de l’association. Le salon a clairement d\u00e9montr\u00e9 la capacit\u00e9 d’action d’une association dot\u00e9e d’un leadership fort et d’un engagement illimit\u00e9, coupl\u00e9 \u00e0 une organisation bien huil\u00e9e. Jim Copeland, le visage populaire et appr\u00e9ci\u00e9 de l’association et du salon professionnel, l’a exprim\u00e9 ainsi: “Nous ne parlons pas des exposants sur ce salon, nous parlons de nos membres et de nos partenaires.”<\/em> Il existe vraiment des possibilit\u00e9s incommensurables de relations solides entre une association de fabricants et le salon professionnel.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

L’innovation r\u00e9invent\u00e9e<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Le salon a \u00e9t\u00e9 introduit la veille au soir par une c\u00e9r\u00e9monie solennelle intitul\u00e9e “The President’s Ball”, au cours de laquelle 250 invit\u00e9s d’honneur – en cravate noire – ont \u00e9t\u00e9 convi\u00e9s \u00e0 la c\u00e9r\u00e9monie de remises des prix r\u00e9compensant les innovations. Avec quelques bonnes surprises, qui illustrent parfaitement le fait que certains producteurs investissent efficacement et de mani\u00e8re r\u00e9fl\u00e9chie dans la recherche et le d\u00e9veloppement pour introduire finalement de r\u00e9elles innovations sur le march\u00e9. Un jury compos\u00e9 de 5 sp\u00e9cialistes renomm\u00e9s du secteur a d\u00e9sign\u00e9 les gagnants dans 4 cat\u00e9gories, \u00e0 savoir Build? Garden, Home et Hardware-DIY.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

Le d\u00e9veloppement durable comme th\u00e8me central<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

L’innovation la plus frappante et la plus pertinente \u00e9tait sans aucun doute “Nature Safe”, une gamme de produits de jardinage \u00e9cologiques et durables du producteur irlandais (Galway, Connemara) Hygeia, \u00e0 base d’algues sauvages de l’Atlantique Une cat\u00e9gorie durable compl\u00e8te de 11 produits – de l’entretien des pelouses \u00e0 la nourriture pour plantes – a \u00e9t\u00e9 accueillie entre-temps de fa\u00e7on prometteuse dans la quasi-totalit\u00e9 des jardineries et des magasins de bricolage d’Irlande et du Royaume-Uni, pr\u00e9cis\u00e9ment en raison de sa contribution \u00e0 la r\u00e9duction r\u00e9solue de l’empreinte carbone (CO2)<\/sub>. Le concept d’exposition innovant d’Irish Abrasives a \u00e9galement attir\u00e9 l’attention. Un pr\u00e9sentoir rotatif de disques de tron\u00e7onnage qui n’occupe que 85 cm\u00b2 de superficie de magasin pour exposer 1 000 disques de tron\u00e7onnage et de meulage. L’unit\u00e9 est fournie gratuitement aux exploitant de magasin. L’innovation, du concept initial \u00e0 la conception et \u00e0 la fabrication – con\u00e7ue par le propri\u00e9taire lui-m\u00eame, Jim Cuddy, architecte et ing\u00e9nieur industriel de formation , a n\u00e9cessit\u00e9 un processus de trois ans et a \u00e9t\u00e9 commercialis\u00e9e juste avant le premier confinement. Elle permet d’\u00e9viter l’effet pernicieux de la r\u00e9sine “larmoyante (tear dropping) observ\u00e9 avec les syst\u00e8mes de suspension.<\/em><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

Sapprovisionner localement<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Votre reporter a \u00e9galement assist\u00e9 \u00e0 l’atelier interactif sur la logistique, qui a bien s\u00fbr abord\u00e9 la probl\u00e9matique mondiale, mais a surtout encourag\u00e9 l’auditoire \u00e0 s’approvisionner localement dor\u00e9navant. La Turquie et l’Afrique du Nord semblent devenir le Valhalla \u00e0 tr\u00e8s court terme, notamment pour les march\u00e9s irlandais et britannique o\u00f9 les plaies du Brexit ne sont pas encore cicatris\u00e9es. En tant que journaliste \u00e9tranger, j’ai \u00e9t\u00e9 sollicit\u00e9 \u00e0 plusieurs reprises pour \u00e9tablir des contacts directs avec ces op\u00e9rateurs de sourcing.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_column_text css_animation=”fadeInUp”]\n

4 Points d’apprentissage<\/h1>\n[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

1. La n\u00e9cessit\u00e9 d’un lieu de rencontre<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Qu’avons-nous ramen\u00e9 en Belgique de notre voyage en Irlande? Cela peut para\u00eetre clich\u00e9 et pourtant sinc\u00e8re: le Hardware Show 2022 a envoy\u00e9 un message fort : les salons professionnels sont le facteur de liaison entre le commerce de d\u00e9tail et l’industrie, surtout dans l’\u00e8re post-pand\u00e9mie. Plus encore, ils sont des lieux de rencontre entre les attentes et les solutions, entre les chiffres, les marges et les relations humaines. Les partenaires commerciaux ont besoin de “bonnes conversations” et de solutions concr\u00e8tes aux probl\u00e8mes d’aujourd’hui, y compris dans le domaine de la gestion de la cha\u00eene d’approvisionnement.. Le dynamisme du salon irlandais, tant du c\u00f4t\u00e9 des exposants que des visiteurs, a confirm\u00e9 l’opinion de beaucoup : l’attrait pour les contacts humains et physiques entre acheteurs et vendeurs est incommensurable, tant dans le bricolage et le n\u00e9goce sp\u00e9cialis\u00e9 que dans le jardinage.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

2. Le caract\u00e8re distinctif du magasin physique<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Les salons professionnels comme celui-ci remplissent une fonction psychologique et jouent un r\u00f4le sans pr\u00e9c\u00e9dent dans la r\u00e9surgence du mod\u00e8le du magasin physique, selon le mod\u00e8le S.M.I.L.E.D. d\u00e9crit dans Hammertime<\/a>. Ils illustrent clairement le caract\u00e8re distinctif par rapport aux pure players.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

3. Le besoin d’ambassadeurs<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Les salons professionnels organis\u00e9s dans des pays comme l’Irlande, les \u00c9tats-Unis, l’Espagne et l’Italie sont un mod\u00e8le de collaboration entre les f\u00e9d\u00e9rations nationales de bricolage et les organisateurs de salons, tout comme le Global DIY Summit<\/a>. Cette interaction n\u00e9cessite plus qu’un simple poste \u00e0 responsabilit\u00e9s, elle exige un \u00e9norme travail de terrain et un r\u00e9el engagement de la part des ambassadeurs de Home Improvement tels que Martin Markey, Jim Copeland et Aoife Kinsella.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”right-to-left”]\n

4. La n\u00e9cessit\u00e9 d’un environnement neutre<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n

Les salons professionnels nationaux devancent sans aucun doute les salons maison bien connus car ils refl\u00e8tent avant tout l’essence de tout partenariat: pr\u00e9senter le vaste univers de mani\u00e8re neutre, avec un espace pour l’exposition conceptuelle et des moments de contact avec les d\u00e9cideurs.<\/h5>\n
Une chose est s\u00fbre : Courtrai sera bient\u00f4t un cadeau du ciel. Les points d’apprentissage de Dublin peuvent nous apporter plus que de la chance, si tous les protagonistes s’en inspirent et les appliquent.<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”200px”][vc_column_text]4 le\u00e7ons du Hardware Show de Dublin – Professional (pmg.be)<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding_tablet=”70″ top_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self”…<\/p>\n","protected":false},"author":5,"featured_media":3748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nouvelles"],"yoast_head":"\nBenchmark des salons du bricolage en Europe — ALL FIELDS \u00b7 Taking care of your brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allfields.be\/fr\/benchmark-des-salons-du-bricolage-en-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark des salons du bricolage en Europe — ALL FIELDS \u00b7 Taking care of your brands\" \/>\n<meta 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